A+E Technology Email Series
The volume of notification emails can be overwhelming, leading to a low engagement rate that results in target audience missing vital information. The solution was to set up a messaging matrix that categorize emails by origin (i.e. IT system, office-related), prioritize based on message types, and assign specific designs to them so target audience can swiftly identify message type and comprehend vital email message with ease.
IT system + office notification emails — proposed designs
IT system + office notification emails — alternative design options
