About
Loretta is the founder of L Square T Design, a scalable design business specializing in digital experience (product design/service design/UX/UI), branding, and any creative collaborations that transcend specific labels (think unconventional solutions). Our goal is to provide best-in-class design solutions for customers and businesses alike regardless of size, resources, or complexity.
Our strength is formulating and delivering holistic design solutions to satisfy your and your business’s needs. We do that by learning about your story, and maintain constant transparent communication throughout the collaboration process.
Case Studies
- A+E Technology Department (rebrand)
- Dirty Bird to-go (new brand + brand refresh)
- Contact us to request access to digital experience case studies
Have Something Else in Mind?
Drop me a line to discuss further, I’m always excited to collaborate on unique projects that transcend specific labels.
Services
Digital Experience
- workshop facilitation (e.g. design thinking, problem framing)
- product strategy (e.g. benchmark definition, roadmap development)
- competitive analysis
- UX research
- heuristic evaluation
- personas creation
- design system
- user testing
- accessibility audit/testing
- AI-enhanced strategy and experience
Branding
- workshop facilitation (e.g. design thinking, problem framing)
- competitive market research
- new brand creation
- brand refresh
- rebranding
- corporate identity system
- marketing campaign (digital + traditional)
- email marketing campaign
- eCommerce setup (e.g. shopify, wooCommerce)
- SEO strategy