![technology_0000_01](https://lsquaret.com/wp-content/uploads/2020/11/technology_0000_01.png)
A+E Technology Department rebrand
In order to stay consistent with the newly redesigned corporate brand, a rebrand was needed for the technology department. We leverage this opportunity to develop a scalable identity system to better represent the growing body of sub-brands and cultural initiatives within the department.
![technology_0001_02](https://lsquaret.com/wp-content/uploads/2020/11/technology_0001_02.png)
Two logomarks were developed: one to use when the A+E Networks logo is present, the other is for standalone use and has incorporated the “+” from the corporate logo.
To reflect the diverse and inclusive nature of the department, we set the all logos in various fonts of a selected typeface. We applied the font variety with the typography treatment of the messaging of the departmental values to push the message further.
![technology_0002_03](https://lsquaret.com/wp-content/uploads/2020/11/technology_0002_03.png)
![technology_0003_04](https://lsquaret.com/wp-content/uploads/2020/11/technology_0003_04.png)
Expressing a sense of versatility and adaptability, the “O” in the word technology has become home to the sub-brand logos as well as the set of graphics created to represent the cultural values within the department.
The end result is a complete design system with a familiar visual reference to the main corporate brand while enabling a structure to accommodate the extensive values within the technology department.
![technology_0006_07](https://lsquaret.com/wp-content/uploads/2020/11/technology_0006_07.png)
![technology_0004_05](https://lsquaret.com/wp-content/uploads/2020/11/technology_0004_05.png)
![technology_0005_06](https://lsquaret.com/wp-content/uploads/2020/11/technology_0005_06.png)
![team-comm](https://lsquaret.com/wp-content/uploads/2020/11/team-comm.gif)
![team-culture](https://lsquaret.com/wp-content/uploads/2020/11/team-culture.gif)
![team-ed-n-aware](https://lsquaret.com/wp-content/uploads/2020/11/team-ed-n-aware.gif)
![team-recognition](https://lsquaret.com/wp-content/uploads/2020/11/team-recognition.gif)