Open Office Kitchen (OOK) corporate identity

The pantry and its adjunct area on the floor is chosen to promote a stronger sense of camaraderie among employees in the Technology Department.

Challenge: how best to position this new concept?

Solution: each floor’s pantry will be available for meet-n-greet, informal workshops, show-and-tell, and miscellaneous informal gatherings. The abbreviated OOK (Open Office Kitchen), is a friendly and easy to remember wordplay. The logo and identity system consist of a candy-like color palette with playful illustrated graphic elements to exude a fun and playful vibe to help promote the concept’s informal and friendly nature.