Space Force Association (SFA) Digital Experience

The new SFA digital experience was aimed to provide an optimized web presence and increase user engagement

  • brand refreshment to reflect SFA’s current mission
  • optimized digital experience to strengthen SFA’s web presence and increase user engagement
    • new user-friendly website with robust performance that meets AA accessibility standards
    • new content and re-engagement strategies to boost membership sign-up rate

Role

  • UX Design Lead

New digital experience

Collaborated with project manager, brand strategist, art director, UX designer. visual designer, and engineers.

Responsibilities:

  • roadmap co-creation
  • UX project planning
  • UX discovery strategies
    • stakeholder interviews
    • heuristic evaluation
    • competitive analysis
  • UX hypotheses + recommendations
    • provisional sitemap + new information architecture (IA)
    • content and re-engagement strategies
    • scalable modular wireframes
  • art direction
    • website redesign
    • email communication
    • landing pages
    • online shop
  • component library setup
  • led and coached designers

current and provisional sitemaps

modular wrieframes

component library